The Challenge
Kun’s commitment to pet happiness and health, focusing on hypoallergenic fur balls, inspired the core branding concept. The mission to elevate pets’ vitality through natural, organic meal toppers laid the foundation for the design.
The Solution
We identified four key themes: Clean, Healthy, Black (representing Black Soldier Fly Pupae), and Fun. These values were woven into every aspect of the branding to resonate with pet owners who prioritize holistic well-being.
01
Clear Brand Positioning
The cohesive visual identity reinforced Kun as a reliable and innovative pet care provider, helping them stand out in a competitive market.
02
Enhanced Customer
Engagement
The playful yet professional branding attracted both pet lovers and niche customers seeking hypoallergenic solutions for their pets.
03
Increased Market Recognition
Consistent branding across packaging and promotional materials built trust and familiarity with customers, boosting loyalty.
04
Improved Sales and Awareness
Eye-catching designs and clear messaging emphasised Kun’s unique selling points, driving more inquiries and purchases.
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