Transforming Customer Service With Generative AI And Digital Innovation

Read this article on CNA website When second-generation business owner Shawn Lee took over the Crestar Fan’s business, he uncovered many inefficiencies in the business operations which was heavily reliant on manual processes, underscoring the need for change. Repetitive customer queries led to burnout among the customer service team, while paper logs proved unreliable. By […]
Harvesting success: Far East Flora drives better customer engagement with GenAI

Read this article on IMDA WEBSITE As systems manager at Far East Flora’s Garden Centre, Lionel helms the introduction of new technology, such as GenAI, in the team. For as long as he can remember, Lionel Phang has always had a soft spot for plants. However, the proud plant parent is also […]
Websentials Omnibot Shines with Crestar Fans’ Success

Read this article on IMDA WEBSITE Repetitive questions. Stretched resources. Customer service burnout. Crestar Fan (Crestar) knew they needed a smarter way to work. For Chief Operating Officer (COO) Shawn Lee, the solution lay in technology. “What if technology could take care of this for us?” That single question sparked a re-look at how the company leverages […]