CLIENT CASE STUDY
Chye Choon Food
Solutions
Branding Consultancy
Corporate Identity

The Challenge
The Chye Choon Food aims to increase brand awareness and improve sales conversion for its Brown Rice Vermicelli product. To achieve this, they plan to adopt a strategy that effectively targets both B2B (business-to-business) and B2C (business-to-consumer) markets. By focusing on these two segments, the client hopes to expand its reach, enhance visibility, and drive higher sales for the product across different customer bases.
The Solution
Websentials implemented a strategic approach by running Social Media Advertising (SMA) campaigns with creatives like ad copies and banners that adopted a light-hearted and conversational tone, effectively engaging the B2C segment.
01
Increased Brand Awareness
The light-hearted and conversational creatives used in the SMA campaigns led to a significant increase in engagement from the B2C segment, boosting brand visibility and awareness across social media platforms.
02
Higher B2B Conversions
The professional and informative tone of the SEM ad text resonated well with the B2B audience, resulting in a higher click-through rate (CTR) and more conversions from business clients seeking reliable products for their needs.
03
Improved Search Ranking
By focusing on high-intent and industry-specific keywords for the B2B segment, the client saw an improvement in search rankings, driving more relevant traffic to their website and increasing the likelihood of successful sales conversions from the targeted audience.
The Results
- Stronger Market Position
- Consistent Brand Experience
- Operational Efficiency
- Market Visibility
Our marketing strategy enabled Chye Choon to achieve significant results in brand awareness and lead generation. By maintaining regular engagement with customers, we helped improve brand recall, ensuring that the brand stayed top-of-mind when consumers were ready to make a purchase. Additionally, by driving users to the company's profile, we attracted warmer leads, as these users had already shown a level of interest in the brand, making them more likely to convert into customers.
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