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When second-generation business owner Shawn Lee took over the Crestar Fan’s business, he uncovered many inefficiencies in the business operations which was heavily reliant on manual processes, underscoring the need for change. Repetitive customer queries led to burnout among the customer service team, while paper logs proved unreliable. By implementing GenAI-enabled Chatbots on the CTO-as-a-Service platform, the company streamlined operations, delivering 24/7 customer support and instant, accurate recommendations tailored to their business needs. The result? An over 50 per cent drop in the manual handling of queries and man-hours spent on routine tasks, along with an 80 per cent increase in sales.